Authors: by Zoe Fox
Source: Mashable
There are 5.3 billion mobile subscribers around the world, meaning 77% of the world's population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies. Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads.
As the Internet spreads throughout the developing world, it's arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone.
This Jana infographic poses a question for advertisers — how will relevant content be delivered via mobile device? One idea: in Brazil, 74% of mobile users said they would like to receive advertisements in their devices in exchange for voice minutes.
What insights can you glean about how companies can engage with the emerging market middle class? What might be the short and long term impacts of these decisions?
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